We know through our generations of experience at origin that without traceability, there is no sustainability.
Knowing the coffee farmers and their communities is crucial to understanding the local challenges they face. Be that economic, environmental, or social – and often a combination of all three. Every origin of course has its own unique challenges that must be respectfully considered. So whether we are sourcing directly from a single producer, from a co-op or from a regional community, our sustainability efforts must be continually adjusted to not only identify the unique, localised challenges, but actually implement programs of change that will ultimately make the necessary difference in the farmers' lives to ensure a sustainable and equitable livelihood for producers.